Store Manager



Under limited supervision, achieves the sales goal of the business unit through planning, coordinating and managing all operations of the store.  These operations include: ensuring an excellent sales and customer service experience with customers, meeting and exceeding the store’s annual sales goal, accountability for the Profit and Loss statement, inventory shrinkage, coaching associates and high quality of work life results. They will supervise and review the work of subordinate associates.  They will perform related supervisory and professional work as required.  This position reports to the District Manager.      

Specific Duties and Responsibilities

Essential Job Functions

•    Work with store associates to plan and execute meeting and exceeding the store’s annual sales and contribution goals.

•    Leading by example, greet customers, engage them in conversation to determine their boating needs, provide product knowledge to customers and suggestively sell items and additional services that they may not have anticipated they will need.

•    Actively participate in all programs and procedures that drive sales.

•    Treat associates, customers and vendors better than they expect.

•    Achieve excellent customer service.  Resolve customer concerns and complaints in a timely and gracious manner.

•    Meet or beat the store’s monthly expense budget.

•    Hire, train, coach and discipline store associates.

•    Communicate, coach and train store associates on important information about products, sales techniques, company policies and guidelines or any other important business related issues.

•    Scheduling associates effectively to ensure maximum floor coverage for excellent customer service and achieving store sales within the store’s payroll budget.

•    Process employment paperwork in a timely manner to ensure payroll is processed correctly and on time.

•    Ensure the store is neat, clean and organized throughout each business day.

•    Acknowledge by signature that weekly “Store Bulletin” has been read, action items executed and posted for other associates to read. (Store information flyer.)

•    Verify Loss Prevention standards are met all the time.

•    Achieve a store audit score of 80% or better.

•    Work with associates to achieve a high “Matinee Review”  score through excellent customer service, product knowledge and follow through.

•    Know what products are currently on sale or in promotion and have them displayed properly for sale by the start date.

•    One on one’s to occur every two weeks to ensure communication between direct reports.

•    Create and maintain an environment that exemplifies West Marine’s Mission Statement.

•    Achieve an above average score on West Marine’s annual QWL survey.

Additional Job Functions

•    Participate in store opening and store closing duties.

•    Correctly handle all register transactions.

•    Have the ability to wear and communicate through a headset.

•    Suggest usage of West Marine promotional programs and services  with each applicable sale.

•    Receive and display product shipments on store retail shelves within twenty-four hours of delivery.

•    Must have a minimum of six Advanced Product exams completed and passed.

•    Answer the telephone within three rings.

•    Performs related duties as required.

Minimum Training and Experience

A bachelor’s degree in business or related field with three to five years’ management experience, or the equivalent combination of education, training and experience.  Excellent communication skills.  Familiarity with MS Office Products helpful. Must be able to work a standard workday as set West Marine.  Must be able to lift forty pounds to shoulder height unassisted.  Must have a flexible schedule and be able to work, evenings, weekends and holidays.  Boating experience preferred.