Association Director of Marketing and Digital Outreach


Requisition Number:
Date Posted:
Association Offices
50 State House sq 2nd FL
Employment Status:



The Association Director of Marketing and Digital Outreach is responsible for providing internal strategic consulting and expertise on Association-wide marketing, communications, web design, social media strategy and operational activities related thereto. The incumbent stewards the Greater Hartford YMCA’s strategic plan for sales development aimed at shaping the overall service delivery systems via creative web-based platforms, marketing of member services and programs, fiscal management initiatives, and membership engagement. This position will also support strategic initiatives that advance youth development, healthy living and social responsibility, such as Y-TIP, Achievers, LIVESTRONG, Living our Cause, Diabetes Prevention (if we elect to offer this program), Change for Life, and Adaptive Sports. 


The Association Director of Marketing and Digital Outreach works collaboratively, with the District Executive Director of Membership and Marketing and other senior leaders, to ensure the execution of the Association marketing strategy; develop internal and external communication practices; manage crisis communication; advance brand awareness and visibility; lead marketing efforts; design, maintain and optimize association website and social media platforms, provide supervision of designated staff; and enhance the Association's delivery and capacity as a mission-driven organization in order to achieve objectives.


The Association Director of Marketing and Digital Outreach has indirect supervision over branch marketing initiatives.  Development of marketing strategies to be deployed in the branch niche markets and effectively utilizing staff to implement is key to the success of this position.



. Communicate a clear vision for the mission and goals of the YMCA which inspires and engages internal constituents and the external community.

2. Develop and manage traditional and social media communication strategies.

3. Integrate vision, mission and core values into all communication and marketing strategies.

4. Update and maintain the relevance of the GHYMCA website.

5. Serve as a member of assigned committees as needed.

6. Champion and integrate character development and the four core values of caring, honesty, respect, and responsibility in all aspects of membership and programs.

7. Counsel and support branch executives to achieve targets as set forth in the Strategic Plan.

8. Ensure that the YMCA of Greater Hartford website is top ranked in Google Searches by utilizing ad words and Google Grants for nonprofits

9. Responsible for increasing community traffic to website and social media.

10. Develop and lead the planning and implementation of member services, involvement and retention, and related marketing efforts.

11. Prepare and maintain statistical, analytical, and narrative reports and records as required. Analyze and define trends and interpret their implications for the YMCA.

12. Serve as key liaison between the centers and Association heads to ensure all levels of the Association are operating in concert and all initiatives are fully integrated.

13. Ensure all efforts are consistent with Association policies and procedures.

14. Develop and maintain contacts in the community with business and civic leaders in order to assure their continued support and engagement.

15. Innovate

16.  Co-Chair Communications Committee. 


  • Provide a quality experience for everyone, including but not limited to Health Seekers, Members, Participants, Internal Customers, Fellow Staff Members, Vendors, and others.
  • Treat everyone with courtesy, respect and consideration; display integrity; listen actively and genuinely; communicate in a clear and pleasant manner; embrace differences among people; demonstrate an active willingness to learn and grow; accept constructive criticism; and work cooperatively as a team member.




The digital outreach aspect of this position requires that relationship building be a major focus as we attend to the needs and requests of health seekers, members, and all people within the YMCA in a courteous and friendly manner.

The Marketing aspect of this position requires a focus on assuring that we are communicating as a “cause-driven” charitable organization committed to:  putting a caring adult in the presence of every child; being good stewards of the resources entrusted to us; and working, in partnership with others, to eliminate the disparities in health and education. The position will work closely with their team to execute the vision set forth by the District Executive Director of Membership & Marketing.



  1. A bachelor's degree is required. A master's degree is preferred. An Organizational Leader or equivalent and a minimum of 3 to 5 years’ experience managing a YMCA branch and/or YMCA local association senior management position preferred.
  2. Mastery of Graphic Design, SEO, web design, social media, and promotions.
  3. Flexibility and sensitivity to individual community and local association market differences and must be able to engender acceptance in a highly diverse environment.
  4. Strong interpersonal and communication skills and the ability to work within the culture while being able to think strategically and creatively to move the YMCA forward in its mission.
  5. Command of research findings and best practices as relates to membership and marketing.
  6. Strong project management skills, analytical skills, creativity and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
  7. Must be able to utilize high level communication, persuasion and strategic thoughts to help others understand internal and external positions and promote new ideas in an open environment.
  8. Commitment to character development values of caring, honesty, respect and responsibility.