Communications Senior Manager


Date Posted:
Job Code:
United States of America



General Summary
TBC Corporation is seeking a full-time Senior Communications Manager based in Palm Beach Gardens, FL. This position will be involved in departmental day-to-day functions associated with internal and external communications for TBC Corporation’s franchise network. This position is a highly visible position, both internally and externally, and will work to ensure messages are consistent with the overall brand and meet company standards to maintain and promote a positive image on behalf of TBC Corporation. This position will report to the Director of Corporate Communications.       

Primary Responsibilities

  • The ideal candidate will be responsible for overseeing franchise communications for Midas and Big O Tires. 
  • Integral member of team responsible for brand management of Midas and Big O Tires.
  • Develop and implement integrated communications strategy across the franchise network.
  • Manage projects to ensure content and messaging consistency across the franchise division.
  • Cultivate strategies for current and existing products, launches, and promotions.
  • Develop strategies to increase Associate and franchisee awareness and promote productivity.
  • Collaborate with operations, franchise development and marketing to define and uphold vision for the franchise network.
  • Work closely with the operations, franchise development and marketing teams to ensure all communications needs are met.
  • Attend and assists with planning of advisory council meetings.
  • Facilitate action based off meeting discussions and assist with implementation plan.     
  • Oversee franchise communications calendar.
  • Write, edit, draft, create and distribute internal and external communications (memos, press releases, remarks, video scripts, newsletters) and other franchise-related communications.
  • Lead franchise communications meetings to establish new outreach opportunities.
  • Correspond with franchisees and external stakeholders to keep them informed of Midas and Big O Tires developments.  
  • Responsible for maintaining Big O Tires communications materials, accounts and platforms.
  • Develop research and implement proofreading skills to ensure all materials are high quality and accurate.
  • Participate in meetings, conference calls, etc. as needed.
  • Perform miscellaneous office duties.
  • Perform other duties as assigned.



Minimum Requirements


Job Requirements:


  • Excellent verbal and written communications skills.
  • Effective project and time management skills essential.
  • Strong copywriting and content creation skills.
  • Strong presentation skills.
  • Ability to multitask and monitor several projects on a daily basis.
  • Ability to work well under pressure.
  • Must be able to take initiative and work collaboratively and individually.
  • Ability to engage with all levels of management.
  • Strong leadership skills.
  • Excellent organizational skills and the ability to meet deadlines.
  • Strategic thinker.
  • Strong presentation skills.
  • Demonstrated ability to use social media channels effectively to deliver marketing content.
  • Experience creating targeted content that generates measurable ROI.
  • Media relations experience.
  • Event management experience.
  • Strong working knowledge of Microsoft Office suite required (Word, Excel, Outlook, PowerPoint).
  • Strong working knowledge of Cision/Vocus (or similar platform) required.
  • Knowledge of Adobe InDesign (and Adobe Forms), Bright Author Software and Formsite preferred, but not required.


Education & Experience


  • Bachelor’s degree required; English, Journalism, or Marketing Degree preferred.
  • Experience: 7+ years of experience in communications, public relations, or marketing.

TBC Corporation TBC continuously offers strong career opportunities to those from inside as well as outside the auto services industry. We hire those with a passion for success and we will train them with proven processes that will take them there. Our employees share a very unique and lucrative opportunity to maximize their earnings with industry leading pay, incentives, and recognition programs when they deliver and exceed expected results.