Sales Associate

Job Description

 

General Statement of Job

Under general supervision, this position is responsible for selling West Marine products and services and assisting customers with their product needs.  They provide an exemplary customer experience by asking the customer questions to determine their needs and engaging the customer with their product knowledge, suggestive selling items for the customer’s immediate needs and recommending additional items and/or services that will compliment the customers’ destination or boating experience. They handle returns of merchandise and store merchandising, stocking and maintenance activities.   They assist the store in achieving its’ daily, monthly and annual sales and service goals.  They will perform related work as required.  This position reports to the Store/General Manager.     

Specific Duties and Responsibilities

Essential Job Functions

•    Acknowledge and greet customers that are within a close (ten-foot) radius or ten seconds of arriving where the associate is working.

•    Engage the customer through conversation.  Determine the customer’s needs.

•    Provide product knowledge to customers through the features, values and benefits of each product.

•    Suggestively sell additional items and services that the customer may not have anticipated they will need.

•    Handle returns/complaints graciously and effectively.

•    Work with associates to achieve Store’s sales plan.  Strive to achieve individual sales plan.

•    Actively participate in all programs and procedures that drive sales. 

•    Treat associates, customers and vendors better than they expect.

•    Correctly handle all register transactions.

•    Suggest usage of West Marine programs and services with each applicable sale.

•    Work with other store associates to achieve a high “Matinee Review” score through excellent customer service, product knowledge and follow through.

•    Ensure the store is neat, clean and organized throughout each business day.

•    Receive and display product shipments on store retail shelves within twenty-four hours of delivery.

•    Know where products are located within the store.

•    Be aware of current promotional items and the correct pricing. 

•    Acknowledge by signature that weekly “Store Bulletin” has been read. (Store information flyer.)

•    Work with fellow associates to maintain that Asset Protection standards are met all the time.

Additional Job Functions

•    Participate in store opening and store closing duties.

•    Answer the telephone within three rings.

•    Performs related duties as required.

Minimum Training and Experience

A high school education and prior boating and sales experience helpful.  Excellent communication skills.  Must be able to work a standard workday as set by West Marine.  Must be able to lift forty pounds to shoulder height unassisted.  Must be proficient in Math and English.  Must have the ability to wear and communicate through a headset.  Must have a flexible schedule and be able to work evenings, weekends and holidays. 

Expectations of Employment

Associate Relations                    Communication
Job Knowledge                           Decision Making Initiative
Planning/Organization                Action Orientation
Dependability                            Teamwork
Ethics                                       Safety                   
               
DISCLAIMER:  This job description is not an employment agreement or contract.  Management has the exclusive right to alter this job description at any time without notice.