Sales Expert

Job Description


General Statement of Job

Under general supervision, this position provides a high level of customer service support with product expertise and advanced selling skills.  They use both experience and knowledge to build customer relationships and drive sales. He or She will ask the customer questions to determine their needs and engage the customer with their product knowledge, suggest selling items for the customer’s immediate needs and recommend additional items and/or services that will compliment the customers’ destination or boating experience.  They will perform related work as required.  This position reports to the Store/General Manager.     

Specific Duties and Responsibilities

Essential Job Functions

•    Provide a high level of customer support with expertise in boating products; build customer relationships.

•    Implement EUFA (Engage Customers, Understand the Customers, Fulfill Customers’ needs completely, Add Value by adding on).

•    Provide product knowledge to customers through the features, values and benefits of each product.

•    Suggestively sell additional items and services that the customer may not have anticipated.

•    Treat Associates, customers and vendors better than they expect.

•    Acknowledge and greet customers that are within a close (ten-foot) radius or ten seconds of arriving where the Associate is working.

•    Work with Associates to achieve Store’s sales plan.  Strive to achieve individual sales plan.

•    Actively participate in programs and procedures that drive sales

•    Know where products are located within the store.

•    Be aware of current promotional items and the correct pricing. 

•    Receive and display product shipments on store retail shelves within twenty-four hours of delivery.

•    Complete assigned tasks in Daily Checklist, Weekly Checklist, Monthly Checklist and Master Checklist.

•    Log in to the online Store Bulletin each day worked to read and complete assigned action items.

•    Work with fellow Associates to maintain that Asset Protection standards are met all the time.

Additional Job Functions

•    Ensure the store is neat, clean and organized throughout each business day.

•    Correctly handle all register transactions.

•    Handle returns/complaints graciously and effectively.

•    Answer the telephone within three rings.

•    Performs related duties as required.

Minimum Training and Experience

Prior boating and sales experience preferred.  Superior customer service and communication skills.  Must be able to work a standard workday as set by West Marine.  Must be able to lift forty pounds to shoulder height unassisted.  Must have the ability to wear and communicate through a headset.  Must have a flexible schedule and be able to work evenings, weekends and holidays. 

Expectations of Employment

Associate Relations                 Communication
Job Knowledge                        Decision Making Initiative
Planning/Organization             Action Orientation
Dependability                         Teamwork
Ethics                                    Safety      
DISCLAIMER:  This job description is not an employment agreement or contract.  Management has the exclusive right to alter this job description at any time without notice.